Media Planning & Placement

We are fans of the bookend, have been known to fancy remnant buying and heavy-up when the time is right. Slaves to the thrill of negotiation, we will get you and your product or message the best placement for the best dollar.

In the age of new media and layers upon layers of outlets and platforms, we continually evaluate and optimize your campaign to reach your ever-dynamic audience.

LW Marketing can aggressively place your media buy anywhere in the United States and give your company the absolute best return on investment.

The benefits of buying media from LW Marketing

• Initial Consultation
  We sit down with you and discuss YOUR business.  What are your goals?  What are have you done in the past?  What is your demo?  Do you have co-op? Do you want to focus on radio/broadcast/cable?  We offer a comprehensive interview to narrow your media buy focus.
• Market Research
  LW Marketing has experienced media buyers who know how to combine ratings, reach and price and marry that to your business demo and direction.   We work with radio stations, broadcast stations and cable stations to get you the most effective advertising for your dollar.
• Negotiation
  Our buyers know the secrets of media buying and we consistently get not only the best cost for our clients but added value for the buy.  The final planner will exceed the goals set in the initial Consultation!
• Planner
  We present your business with a planner that is discussed and changed according to your needs.
• Order Entry
  Your time is money — and we know it.  We personally handle the placement of all of your advertising, check contracts and then deliver them for your signature.
• Scripts
  One of our experienced in-house copywriters will meet with your business and discuss scripts for television or radio.  Once a concept has been agreed upon, we write your scripts and have them produced.  No cookie-cutter scripts here — every script is unique and tailored for your business.
• Billing
  We make sure that you are billed correctly.  Sounds simple enough, but we will never let an unchecked bill through to your business until it has been checked for accuracy.  We also make sure all of your Co-op is correct and ready to be sent to your dealer.
• Follow Up
  LW Marketing does not stop there!  We constantly monitor the stations that you have purchased and look for changes in programming that may affect your results.  We also talk to our media partners and look for firesales or special programming that may impact your results.  LW Marketing offers a professional approach to media buying that will add to your revenue and increase your market share.

Media planning and media buying are services that many agencies offer, but very few have the depth of experience and expertise that our team has!